Showing posts with label Rock Journalism. Show all posts
Showing posts with label Rock Journalism. Show all posts

Friday, 17 August 2018

Lenny Kaye: From Nuggets To Doc Rock To The Patti Smith Group & Beyond

Originally published in American Music Press (1990s)
By Devorah Ostrov

The Patti Smith Group
(Arista Records publicity photo)
Guitarist, rock journalist, solo performer, producer, historian, record collector, and fan. At one time or another, Lenny Kaye has been all of these. His earliest recorded work dates to 1966, when the 19-year-old college student issued his first 45. His initial forays into rock journalism date from the same period.

He began the '70s by gathering together a collection of garage rock classics under the title Nuggets, and throughout that decade was an integral member of the Patti Smith Group as well as co-editor of Rock Scene magazine. By the 1980s, he was fronting his own band and producing some of alternative music's biggest names. These days, Kaye is hard at work co-authoring an "autobiography" of country rocker Waylon Jennings.

You Could Hear It In The Air

Lenny Kaye was born on December 27, 1946. His first year was spent living in upper Manhattan ("beneath the shadow of the George Washington Bridge"), before his family moved to the middle-class neighborhood of Jamaica, Queens. When he was eight years old, they moved again to Brooklyn. By then, it was the mid-'50s and Kaye was just discovering rock 'n' roll.

Flyer for a six-night PSG/Television 
residency at Max's Kansas City 
August 28 - September 2, 1974
"I was probably walking around Flatbush Avenue at some point..." he reminisces over the phone. "Y'know, you could hear it in the air! I was a little young for rock 'n' rolls actual birth, but I was aware of Elvis Presley. One of my first musical memories was hearing 'Tutti Frutti' on the radio. I remember thinking it was the funniest thing I'd ever heard!"

One Christmas, Kaye received a record player in the shape of a bongo drum — "I wish I still had it," he laments. And soon after, he purchased his first batch of 45s: "It's Only Make Believe" by Conway Twitty, the novelty hit "Purple People Eater" by Sheb Wooley, "To Know Him is to Love Him" by the Teddy Bears, and "The End" by Earl Grant.

"I feel in a lot of ways that I had the privilege of growing up with rock 'n' roll," says Kaye. "When I hit adolescence, the Beatles were happening. Certainly, in those years rock 'n' roll was 'youth music' and I was a youth! I loved listening to the radio, listening to all the AM DJs: Cousin Brucie on ABC, Scott Muni on WMCA, Murray the K on WINS... It really drew me in."

Kaye had begun taking accordion lessons when he was five but quit playing the instrument as a pre-teen. "The accordion was big in the '50s, but in the '60s it wasn't the coolest of instruments," he laughs. "Mostly, I was a record collector, and I bought faithfully off the Top 40. By the time I got to high school, I was infatuated with the doo-wop sound. And I kind of slid into the record collecting underground, which centered around Times Square Records at 42nd and 6th Avenue. That was the first place where I heard about the concept of 'rare' records. They were selling old Sun Records and the Moonglows on Chance Records."

Kaye's family relocated again, to suburban New Brunswick, New Jersey, where he spent his teenage years. "New Jersey introduced me to car culture," remarks Kaye, "which wasn't much of a possibility in the City. I got into that whole custom car idea — which I think is a real part of rock 'n' roll. Certainly, the Fender Stratocaster is a beautiful example of Southern California custom car art!"

PSG play two nights at London's Hammersmith Odeon
with support from the Stranglers
In 1964 Beatlemania swept the world, and Kaye's interest shifted from being "a high tenor in a doo-wop harmony group to being a bass guitarist." His first outfit was an all-covers band called the Vandals ("Bringing down the house with your kind of music!"), and their bread-and-butter gigs were frat house parties. "We played four sets a night to drunken college guys," he recalls. "Animal House really did catch it with the 20-minute versions of 'Shout' and 'What'd I Say,' with all the dirty verses: 'See that girl from Trenton State/That's where they teach you to masturbate!'"

When the Vandals folded, Kaye hooked up with another covers band, the Zoo. "We'd learn all the hits of the day. That's when I first started playing 'Gloria.' It was a good learning ground, and I thought that's where it would stay. I certainly never dreamed of becoming a rock musician."

Kaye attended Rutgers University, where he studied journalism and wrote about music for the school newspaper. "I'd write about the Fugs," he remembers. "I was very much influenced by Crawdaddy. Paul Williams [Crawdaddy's editor] had a way of looking at music which opened it up. Previous to that, you just had fan magazine stuff — what's your favorite color? — which was cute, but the mid-'60s was a very important transition period for rock 'n' roll, and the Crawdaddy writers [the staff included Jon Landau and Richard Meltzer] could take an idea and run with it. They could connect the most incredible archaeological thoughts around the music, and especially in those early psychedelic days, that really influenced me."

"Crazy Like a Fox" b/w "Shock Me"
Ork Records 1977 reissue of Kaye's 1966 single
In the fall of 1965, Kaye entered Associated Recording Studios in New York to cut his debut 45. Released the following March, both the A-side ("Crazy Like a Fox") and the B-side ("Shock Me") were penned by the team of Larry Kusik and Ritchie Adams. The former was Kaye's Uncle "Q," who later scored "Speak Softly Love" from The Godfather and "A Time for Us" from Romeo and Juliet; the latter was the vocalist for '50s combo the Fireflies.

"I guess they needed a folk/ protest kind of voice for the single," muses Kaye referring to the A-side's cheesy lyrics: "They call me neurotic and say I'm psychotic because I let my hair grow long/They say that I'm crazy and they call me lazy because I don't like to work all day long."

But curiously, the performer credited on the 45 is Link Cromwell — not Lenny Kaye. "We made up 40 first names and 40 last names," he explains. "Link is my initials disguised somewhat, and Cromwell was English in the manner of the Sir Douglas Quintet."

Based on the single, Cashbox named Kaye/Cromwell "Newcomer of the Week" for March 19, 1966, and he began to think seriously about a future in rock 'n' roll.

But it was only a fleeting thought because, like the rest of his generation, Kaye was easily distracted in the mid-'60s. "It was a time of college rebellion," he points out. "And I was pretty involved politically with smashing the state; there were protests and marches... and I was perfectly positioned for the Summer of Love."

Setlist for the 1980 Los Nuggets show in SF
In 1967, Kaye and his buddy Larry piled into a '56 Ford and "speeded out of our minds, spouting the philosophy of Finding Thou Self," drove cross-country to San Francisco.

"I went to the Avalon and saw Big Brother and the Holding Company," says Kaye. "I went to Golden Gate Park and saw the Grateful Dead. I can't say that it changed my life because my life was well along that path anyway, but all of a sudden I had a world in which to function."

Eventually, he returned to New York and pursued a degree in American History at NYU. One day, while he was "hanging out," someone introduced him to Patricia Kennealy [later Patricia Kennealy-Morrison], editor-in-chief of Jazz & Pop.

Kaye's first byline in the magazine was a favorable review of the Small Faces' Ogden's Nut Gone Flake. "I did two or three reviews each month and got free records," he enthuses. "I was just amazed!"

He adds that it was almost a year later before he was invited to his first press party, held to honor the publication of Lillian Roxon's definitive Rock and Roll Encyclopedia. The contacts Kaye made that night not only became lifelong friends but irrevocably set his career in motion.

Roxon (oft described as the "mother hen" of rock 'n' roll) took Kaye under her wing and introduced him to Lisa Robinson and Danny Fields. In turn, Fields introduced him to the staff at Cavalier, where he was given a monthly music column. "Before I knew it, I was writing for a living," marvels Kaye.

She Asked Me If I'd Back Her Up On A Couple Of Things

If you believe in fate, Kaye's life is a textbook case. On February 10, 1971, in celebration of Bertolt Brecht's birthday, Patti Lee Smith gave her very first poetry reading at St. Mark's Church and Kaye backed her on guitar.

Patti Smith and Raw Power
The two met when Smith responded to a piece Kaye had written for Jazz & Pop. "It was the one article I felt I had to write," he says, "because I thought I was the only one who knew anything about it — the a cappella doo-wop scene of the tri-state area. It was a great article! Patti read it and she called me up."

A Chicago native, Smith grew up in New Jersey. She'd moved to New York in 1967 to dedicate herself to a career in art but was leaning towards poetry.

"On Saturday nights, she would come into Village Oldies, where I was working," recollects Kaye. "We'd drink a little beer, and I'd put on the Moonglows and we'd dance around the store. It was kind of sweet. She knew I dabbled in guitar, so she asked me if I'd back her up on a couple of things. We worked out three or four musical pieces. It wasn't hard figuring out what to play because even then, she had a rhythm and a certain melody to her voice. We did 'Mack the Knife' and 'Fire of Unknown Origin' [a version of which later appeared on a Blue Oyster Cult LP]. We did a song she wrote called 'Jessie James,' and this song about a car race and subsequent crash called 'Ballad of a Bad Boy.'" 

Smith also read several self-penned poems that night, the first of which was "Oath." Its opening line went: "Jesus died for somebody's sins/But not mine..."

I Wanted To Call It Rockin' And Reelin' U.S.A.

That same year, Esquire featured Kaye in its Heavy 100 round-up. "I was the token rock critic," he states. On that basis, he was hired by Jac Holzman, head of Elektra Records, to "do a little A&R, although they never seemed to like anything that I turned up." One group Kaye wanted Elektra to sign was the Sidewinders — a Boston-based pop band featuring Andy Paley. 

Nuggets — released on Elektra Records (1972)
Still, Kaye's short-lived record company stint was not entirely without purpose as it resulted in the 1972 release of Nuggets. Subtitled "Original Artyfacts from the First Psychedelic Era 1965-1968," the compilation of garage rock classics urged listeners to take a more serious look at what had been considered simply AM radio pop ditties.

While most of the tunes were only a few years old in '72, "we were far enough removed that we could see something had happened then," says Kaye.

His extensive liner notes began: "This is the story of a transition period in American rock and roll, of a changeling era which dashed by so fast that nobody knew much of what to make of it while it was around, only noticeable in retrospect by the vast series of innovations it would eventually spawn, both in the way music would be listened to and the way it was constructed."

The preliminary idea for the project was Holzman's — "He wanted to put together an album of all these great one-off cuts" — but the implementation was all down to Kaye. "I made a list of songs that I would play on Saturday night at Village Oldies; there were 50 or 60 songs on the original list! I organized it, got the information, wrote the liner notes, pushed for cool cover art... One of my models was the Yazoo blues albums [which showcased titles such as Blues of Southwest Georgia 1927-1932], very scholarly things with all the keys and tunings. The other was the Mr. Maestro oldies albums, which had teenage hoodlums on the covers." Even misspelling artifacts with a "y" was Kaye's idea: "It was like the Byrds."

Holzman did, however, make one significant decision. "I wanted to call the album Rockin' and Reelin' U.S.A." confides Kaye. "But Jac said, 'No.' He wanted to call it Nuggets, for which I'm eternally grateful!"

Advert for some 1978 PSG UK
shows with support from the Pop Group  
But when his day job ended six months later, Nuggets was still just a work in progress. "About six months after that," says Kaye, "this lawyer called me up and said, 'We have the rights to all these cuts. What should we do with 'em?'"

Kaye's inventory was pared down to 27 songs, which filled four sides. The eclectic track listing contained both Top 10 smash hits and rarely heard obscurities, including the Standells' "Dirty Water," "Night Time" by the Strangeloves, "Sugar and Spice" by the Cryan' Shames, The Magic Mushrooms' "It's A-Happening," and the Chocolate Watchband's "Let's Talk About Girls."

In his CREEM review, Ben Edmonds commented: "[Kaye's] come pretty damn close to pleasing all of the people all of the time, and probably wound up pleasing himself most of all." But Kaye didn't stop to ponder the impact Nuggets would have because at the time of its release, he was busy creating a new type of rock 'n' roll magazine, as well as reinventing the genre itself with the Patti Smith Group.

"Not Just A Front Seat, But Backstage With The Stars..." That's how Richard Robinson defined Rock Scene magazine. He went on to say that, "somewhere between Dylan going electric and the Beatles recording Sgt. Pepper, rock and roll became art, and as art it was gulped down without a grain of salt. By the early seventies, rock journalism totally reflected this art-form consciousness; the humor and energy of rock was so bogged down with charisma analysis that it had become difficult to remember that rock was a teenage dream."

Patterned on film magazines of the 1930s and teenybopper 'zines like 16 and Tiger Beat — "Lots of pictures and damn few words!" Robinson once declared — the first issue of Rock Scene was published in March 1973 with David Bowie as Ziggy Stardust on its cover. The masthead listed Robinson as Managing Editor, his wife Lisa as Society Editor, and Kaye as Associate Editor. Kaye fills in the job descriptions: "Richard and I would divide up the photo spreads. We'd spend about three days smoking pot and writing captions! A lot of the information was Lisa's because she was into rock as gossip."

Patti Smith on the cover of Rock Scene
May 1976
Rock Scene went to glamorous parties, fabulous openings, and swanky premiers. Articles featured intriguing headlines like "David And Lou: The Deadly Duo Of Rock & Roll," "Ian Hunter Rocks After Dark," and "The Ramones Go To Washington." And there were regular columnists — such as Wayne County, who doled out fashion and beauty advice to the likes of Dave from San Diego who pleaded: "My platforms are killing me! Is there a way out?"

New bands were promoted in each issue. (The Talking Heads got their initial publicity via Rock Scene, while a very early picture of a heavily made-up quartet from "New York's theatrical band scene" was captioned: "Are you ready for Kiss?") And under the heading "Doc Rock," Kaye answered music trivia questions.

Although no individual Doc Rock query stands out as his favorite ("I haven't opened that drawer in a long time," he says), Kaye does remember meeting one noteworthy letter writer: "I went to see GG Allin three or four years ago. I was sitting at the bar, and he walked up to me and introduced himself as one of the kids who used to write to Rock Scene."

Given its geographic location and hip staff (Leee Black Childers and Bob Gruen supplied the bulk of the photos, and Patti Smith sometimes contributed articles), it should come as no surprise that Rock Scene was also one of the first music magazines to cover New York's embryonic punk movement. "I'm sure we had the first pictures from CBGB," states Kaye, "because we were among the first 25 people to hang out there."

What We Were Doing Was So Out Of The Ordinary

Since her debut performance with Kaye, Smith had become a published poet. She was living with Allen Lanier of Blue Oyster Cult, working in a bookshop, and writing the occasional article for music 'zines. One night in 1973, she again dropped into Village Oldies, where Kaye still worked on Saturday nights. "She said she was gonna give a reading in honor of [19th-century French poet] Arthur Rimbaud's birthday," says Kaye. "And she asked if I wanted to do a couple of songs with her — just like old times!"

Arista Records advert for the Wave LP
Following that show at the Hotel Diplomat, the Smith/Kaye duo began making regular appearances around town. "Her manager would get us a gig about once a month, and I would go down and play my three songs," notes Kaye.

But by the time they opened for Phil Ochs during a weeklong run of shows in late December at Max's Kansas City, the poetry and rock 'n' roll were getting equal treatment throughout the set, and a permanent piano player had been added. "We always had a different piano player," observes Kaye. "Nobody stayed with us. Nobody knew what we were doing, so it was a little tough at first. But over the course of three or four months, we became more integrated. It coalesced into a band."

An ad in the Village Voice for a keyboardist with "relentless rhythm" netted them Richard "DNV" Sohl, a classically trained pianist who wore a sailor suit to the audition. "He helped us so much to get the music out to the — astral plane," says Kaye. "He had so much technique, and yet he could space out so well. It was very telepathic."

Patti Smith on the cover of Punk Rock
December 1977
In his book, From The Velvets to the Voidoids, author Clinton Heylin writes that during this formative period: "Smith and Kaye still conceived of themselves as an art project whose connection with rock 'n' roll was at best tangential."

Kaye agrees with Heylin. "What we were doing was so out of the ordinary," he reflects. "I don't think either of us felt there was much place for it in the world. You gonna play the Palladium with three pieces, reading poetry?"

However, between '74 and '75, a series of events turned the unusual threesome into a group whose music Lester Bangs once characterized as: "A new Romanticism built upon the universal language of rock 'n' roll, an affirmation of life so total that, even in the graphic recognition of death, it sweeps your breath away."

Easter 1974: On their way home from seeing the film Ladies and Gentlemen, The Rolling Stones, Smith and Kaye stop off to watch Television play their third show at a seedy Bowery bar called CBGB.

June 5, 1974: With Television's Tom Verlaine on lead guitar, Smith, Kaye and Sohl record "Hey Joe" b/w "Piss Factory." The band's debut single is issued through Mer Records, a purpose-made label principally financed by photographer Robert Mapplethorpe. "We wanted to see if we could get the magic we felt we were creating onstage onto a record," explains Kaye. "We recorded it in about three hours."

The A-side, a radically reworked version of the quintessential mid-'60s rocker previously recorded by both the Leaves and Jimi Hendrix, was preceded by a poem Smith had written about kidnap victim Patty Hearst called "Sixty Days." Heylin states: "This technique of prefacing covers with snippets of her own poetry was a logical extension of the early Smith/Kaye sets." Of the B-side (a frank account of the degradation she suffered while working in a New Jersey factory), Smith has said: "To me, that little 'Piss Factory' thing is the most truthful thing I ever writ."

Sire UK reissue of "Hey Joe" b/w "Piss Factory"
November 1974: On a shoestring budget, the trio travel to California, where they make their West Coast debut at the Whisky in Los Angeles. A couple of days later, they travel to the Bay Area and play upstairs at Rather Ripped Records in Berkeley, which is followed by a gig at San Francisco's Winterland (legend has it that Jonathan Richman sat in on drums). "By then, the music had grown to the point where we needed somebody else," stresses Kaye. "I was really trying to keep the rhythm going. I couldn't really do anything else."

Once back in New York, they auditioned for a rhythm guitarist/bassist. "Every conceivable kind of guitar player came down," remembers Kaye. "We'd play 'Gloria' with them... They usually had no idea what we were doing. It was interesting because, for the first time, we had to define our sound. Who are we? What are we?"

It was Ivan Král, then-guitarist for Blondie (and onetime guitarist for Shaun Cassidy!), who got the job. In Heylin's book, Smith shares her memories of the audition: "Finally Ivan Král came in ... this little Czechoslovakian would-be rock star. He said, 'I am here to be in your band.' We did 'Land of a Thousand Dances' and it went on so long I thought I was gonna puke."

"He played for 20 minutes," emphasizes Kaye. "He didn't wanna stop! He also had a rock 'n' roll look to him, which was nice since the rest of us were these weird alien creatures!"

March - April 1975: Having made their CBGB debut in February, the group is booked for a memorable two-month residency at the club, playing four nights a week (Thursday-Sunday) on a bill with Television. "That was when we really homed in on all the songs," says Kaye, "a lot of which were just abstract jams. That's where 'Land' started to really blossom and 'Tales of Johnny.' Then, with 'Free Money' and 'Gloria' we started repeating moves, and the songs started taking on a very organic structure. We didn't plan it; it just came out of the playing. We'd all go to the same place at the same time, and the next night we'd remember that. Pretty soon, we had our whole set."

"Child Bride" b/w "Tracks of My Tears"
Mer Records (1980)
By the end of their residency Clive Davis had signed them to his Arista label ("For reasons that still escape me," chuckles Kaye), and Jay Dee Daugherty had been added on drums. According to Kaye: "We thought, 'Okay, it's time we become a band. We might as well get a drummer too.'"

The previous year, Daugherty had moved to New York from Santa Barbara to join the Mumps, a quirky pop-punk band led by Lance Loud and Kristian Hoffman. By February 1975, the Mumps were playing CBGB alongside Patti Smith and Television. But shortly after they'd recorded their first demo tape, Daugherty was recruited by Smith's group.

Later accounts confirmed that Smith was actively (and ruthlessly) looking for a drummer at this point, but Kaye doesn't recall Daugherty playing live with the Patti Smith Group until after the release of their first album. (In a separate interview, Daugherty told me: "I think Tom Verlaine recommended me to Patti. So, during that period, I sat in a couple of times with her, and they eventually asked me if I wanted to join them. And y'know, there wasn't really too much choice in it. I mean, I'd never seen or imagined any kind of music or person or persona like that. I felt horribly guilty about leaving the Mumps. I didn't want to leave my friends in the lurch. But it was sort of my calling to play with Patti." Follow this link to read my full Mumps interview: devorahostrov.blogspot.co.uk-mumps)

In the summer of '75, the Patti Smith Group entered Electric Ladyland studios with producer John Cale to record their debut LP, Horses. In From The Velvets to the Voidoids, Heylin contends that the emotionally charged album in which Smith draws upon the images of her heroes — Hendrix, Morrison, Rimbaud — as she rages and sometimes falters over the band's minimal-yet-forceful backing, was down to her and Cale battling for control of the studio.

Arista advert for the Horses LP
"If Smith had believed that ... her songs were in recordable form, Cale was not convinced," writes Heylin. "Through his lack of conviction, he forced Smith to re-evaluate all that she had produced." Heylin's assessment is backed up by a quote from Smith, who says: "We came into the studio really half-assed and glib, then I had to pound my fists into his skull day and night."

In a wide-ranging CREEM interview just prior to Horses release, Smith alludes to the studio tensions: "John kept pushing me to improvise and extend — 'Birdland' used to be four minutes onstage, but it flowed in the studio and ended up about nine minutes long." But she also seemed downright pleased with the producer's input: "I was concerned 'cause in some of my songs I take on different personas some people might not understand, like 'Gloria' is a guy singing to a girl — but I didn't want to have to think about my sex on the record. Cool thing was that John was into the chameleon thing, the changeling aspect — and I wasn't made to feel guilty or nervous about any of the subject matter."

Technically, the Dictators were the first of the New York vanguard not yet labeled punk to release an album (1974's critically acclaimed but publicly ignored Go Girl Crazy!). But PSG were the first to attain what could be called success, as Horses entered the Billboard Top 50 — "surprising everybody!" exclaims Kaye.

"I don't think it was so much what we were saying or doing or singing," he continues, "but what we represented. Sometimes a band fulfills a psyche need for people. During our first tour, I could feel that we were becoming a rallying point for all the disaffected rockers in each city. Every place we played, we'd hook into the alternative rock community — all of whom were starting bands. Patti described it as: We were Paul Revere yelling, 'Wake up! Wake up!'"

Lenny Kaye sent Idol Worship a postcard to say
"Thank You" for the interview I did with him in 1980!
In the fall of 1976, PSG issued its sophomore effort, Radio Ethiopia, which Kaye terms their "most angry and uncompromising record."

This time around, Jack Douglas (producer of Aerosmith) oversaw the studio proceedings, which prompted influential music critic Robert Christgau to fume: "It's priggish if not stupid to complain that Radio Ethiopia's 'four chords are not well played.' If they were executed with the precise attack of an Aerosmith, then they would not be well played."

Still, Douglas rendered an air of gravity to the LP, which centered on the title track — a ten-minute free-jazz improvisation co-written by Smith and Allen Lanier — which one music journalist called "their 'Black to Comm,' their 'Little Johnny Jewel.'"

Kaye, specifically, was hugely influenced by free-jazz artists like Albert Ayler and Pharaoh Saunders. "To me, it's the place where rock, jazz, all music blends," he says. "Where all of a sudden, you can break apart structure so totally that you get beyond the beat, beyond melody, into the realm of pure sound. The Velvets — they got there. Something like 'European Son,' when that glass shatters and the band moves into warp speed... There's not much difference with the energy blasts of Roland Kurt or the Art Ensemble. It's something we always tried to do in the Patti Smith Group — to get out there."

"Beware Of Imitators" — Arista advert for
the Radio Ethiopia album
Many considered "Radio Ethiopia" to be the group's ultimate statement — "That track is what we've been working up to for a year," Kaye said at the time. But the album itself was poorly received. Even longtime friend and fan R. Meltzer complained: "Like the title cut's great and tense and all that but it could've extracted a wee bit more from the lesson of the Fugs' 'Virgin Forest' ... 'cause like you can't do 'Goin' Home' — 'Sister Ray' — 'The End' forever cause after a while it just kinda bristles with more than a morsel of uh, dated-ness per se." And radio airplay, even with the closer-to-conventional rock tune, "Pumping (My Heart)," was nil.

When one fanzine journalist asked Smith how this made her feel, she confessed: "I cried. I mean I cried, you know. I fought. I fought with the radio stations and they told me ... either I watch my language and change titles on the songs ... or forget airplay." She added, "I think of Radio Ethiopia as the sacrificial lamb. It got us banned, it put us in a really dark place ... We had trouble getting jobs after that, we were known as troublemakers."

We'd Gone As Far As We Could

Patti Smith on the cover of Time Out 
May 1976
During the US tour in support of Radio Ethiopia, disaster (or divine intervention, if you prefer) struck. In "Ain't It Strange," Smith poses a direct challenge to God: "God make a move..." she shouts at a particularly climactic moment.

On January 26, 1977, He took her up on it. During the song's extended middle-section jam, as Smith spun about in a height of ecstasy and chanted: "Hand of God I feel the finger! Hand of God and I start to whirl! And I whirl and I whirl! Do not get dizzy! Do not fall now..." she plummeted off a 12-foot stage in Tampa, Florida.

Kaye recalls the fateful show: "It was our second night opening for Bob Seger. We hardly ever opened for people, but we were down there and we thought, why not see what we can do with an alien audience. The first night we didn't do that well, so the second night we were itching for blood. We were trying to win the crowd, and we were so in synch as a band. We started moving the rhythm around; it started getting more jerky, dizzier... Patti reached for the microphone and went off the stage."

While it wasn't life-threatening, the fall broke several bones in Smith's neck and her head required 22 stitches; she was completely immobile for three months. Afterwards, she said: "I did feel the finger [of God] push me right over ... I feel it was his way of saying, 'You keep battering against my door and I'm gonna open that door and you'll fall in.' I've had a moment where I had to make a choice, just as I was losing consciousness and I really felt like I was gonna die ... Did I want a communication with God so intimate that I'd be dead, off the earth?"

The accident proved to be something of a watershed for the band. "With Radio Ethiopia, we'd gone as far as we could," asserts Kaye. "We had pushed our own personal envelope as far as it could go. And I think it's good to know that point."

Advert for Easter and a
couple of UK gigs
Yet he insists that the two albums which followed it — Easter and Wave — don't represent a compromise. "I wouldn't call it compromising because that's something we never thought of. If anything, we were rebellious to a fault. Those two albums represent — instead of a music of confrontation — a music of accommodation, of learning to live with one's self and one's demons."

When the band finally returned to the studio in 1978, it was to record their strongest (and certainly most commercially successful) LP: Easter.

Heylin states that the record was going to be called Rock 'N' Roll Nigger after the exuberant anthem in which Smith announces: "Outside of society they're waiting for me/Outside of society that's where I wanna be..." But within a week of her fall, Smith was thinking of the next release as "a resurrection ... it's more creatively sparking, more celebratory ... it's gonna be a celebration of the whole new scene, the whole new wave."

Gone were the experimentation and sometimes overlong ramblings of the previous albums (gone, too, was Richard Sohl, replaced here by Bruce Brody from John Cale's band). Instead, with the help of producer Jimmy Iovine, PSG crafted an album of tough, tight, confident material — and in the process achieved their only Top 40 hit with "Because the Night."

"Because the Night" was the result of a collaboration between Smith and Bruce Springsteen, a collaboration Smith was resistant to. She told CREEM's Susan Whitall: "Bruce was working at the same studio as us and he kept sending me this music ... he'd send me over these tapes and I wouldn't be into them. I was determined not to do any Bruce Springsteen songs. He kept sending these songs and I'd say, 'I ain't doin' nothin' with this guy, he ain't my type.' But then he sent me this music that, like, I wouldn't have cared if Olivia Newton-John had sent me it ... I'd probably have used it. It was so infectious and so perfect for my voice because Bruce really understands that element in it. It's strong, and there's a lot of intelligent animal sexuality in it. A lot of hope."

"Because the Night" 45 picture sleeve
Arista Records (1978)
The liner notes for Easter included a passage from the New Testament: "I have fought a good fight, I have finished my course..." which some interpreted as Smith's way of saying she was finished with rock 'n' roll. She wasn't.

Wave, PSG's fourth (and at times most delicately beautiful) offering, was released in 1979. Heylin calls it "[Smith's] most overt testament to a new-found spirituality." And Kaye maintains: "In a lot of ways Wave is my favorite album. A song like 'Broken Flag' is a real anthem of the human condition."

Sadly, the critical backlash which had been brewing since Radio Ethiopia now came to a boil. Smith was called an "AOR sell-out" and deemed a "pretentious phony," and the LP was almost unanimously dismissed. Christgau grudgingly allowed that Wave "is an often inspired album," but moaned: "I find 'Seven Ways of Going' and 'Broken Flag' as unlistenable (and less interesting than) 'Radio Ethiopia.'"

Meanwhile, CREEM's Joe Fernbacher found Smith's lyrics "ineffective" and her vocals "childish." He called Todd Rundgren's production job "absolutely pedestrian," and in a pique of sarcasm added: "Wave is like a stagnant lagoon in search of a creature to justify its existence."

But the negative reviews didn't hurt PSG's drawing power which, especially in Europe, was at an all-time high. That summer, they sold out a 70,000-seat stadium in Florence, Italy. "And we were the only band on the bill," says Kaye.

Arista advert for the Easter LP
The Patti Smith Group could have carried on indefinitely, but Wave was indeed their "wave good-bye." The band's last live appearance for a number of years was in June 1980, when they played a benefit for Detroit's symphonic orchestra.

Back then, Kaye gave a vaguely mystical and mystifying explanation for the break-up, saying: "Basically [Patti] had certain [spiritual] questions when she began as an artist, and through her art, she was able to answer them and come to the end of the rainbow." Today, his reply is more matter-of-fact: "We'd done all that we'd set out to do. We'd had our hit single. We had influenced everybody that needed influencing. And we'd played the songs every conceivable way."

And it wasn't only Smith who wanted the break. "I was ready to make my move into the '80s as well," Kaye emphasizes.

The River Was Flowing In That Direction

Poster marking the final concert at CBGB
During Kaye's tenure with the Patti Smith Group, his rock writing was limited to bits and pieces in Rock Scene, and the co-authorship with David Dalton of Rock 100 — a hand-picked catalog of the all-time best bands/musicians. (Who wrote what is supposed to be a state secret, but some of Kaye's entries included the Velvet Underground, Duane Eddy, the MC5, and Love).

But as PSG wound down and Rock Scene published its final issue, he found himself a bit adrift. (One of Kaye's last "Doc Rock" columns referenced a San Francisco fanzine called Idol Worship and its teenaged staff, for which we thank him very much!)

In 1980, Kaye turned up in the Bay Area — ostensibly on holiday. As he stated in Idol Worship: "I wanted to get out of New York. I needed a little perspective on what's going on, y'know. So, I figured I'd come to another cool city. I think San Francisco's a pretty cool city." (He also revealed that he'd visited El Cerrito earlier that day.)

He played a one-off gig in San Francisco with a pick-up band dubbed Los Nuggets, which featured ex-Avengers' bassist Jimmy Wilsey and Sudden Fun drummer Derek Ritchie. Included in the setlist were "La Bamba," "Yummy Yummy Yummy," "Rock 'n' Roll Nigger," and an encore of "For Your Love."

He released a 45 through Mer Records ("Child Bride" b/w a live cover of "Tracks of My Tears"). He backed Jim Carroll on a 1982 US tour. He took a job at a radio production company, which at least made his mom happy. ("I called my mother and said, 'I got a job, it pays $30 grand a year.' She said, 'Oh, thank God!'") He fathered a child (Anna Lee, now 10 years old). And in 1984 — fronting the Lenny Kaye Connection — he released his first solo LP, I've Got a Right, on the specialist GPS label.

"In retrospect," says Kaye, "if I'd been more on top of it, I would've just started soloing and doing original stuff quickly. But I didn't really know what I wanted to say." When I ask about major-label interest, he replies: "I was never in the right place at the right time to land a deal."

Lenny Kaye Connection — I've Got A Right LP
Released in 1984 on the GPS label
In the end, Kaye found his niche — which turned out to be producing other people's records. As he puts it: "The river was flowing in that direction." Rather than focusing solely on either writing or playing, Kaye feels that production allows him the best of both worlds. "It combines my analytical/intellectual side — where I listen to something and figure out why it does or doesn't work — with my musical side, because I have to be able to relate to the musicians."

Kaye's first production credit was for Japanese artist Go Ohgami. He went on to produce Suzanne Vega's eponymous debut and its follow-up Solitude Standing. "I was brought in fairly early on by Suzanne's A&R agent," says Kaye. "She felt that Suzanne was playing in a very insular folk scene and wanted her to have some contact with her musical peers. A lot of my work with Suzanne involved opening the doors to the wider world of rock 'n' roll, as well as helping her to understand her gift and her vision."

He pauses for a few seconds in thought. "In a lot of ways, that's what my kind of production is. I don't get people 'a great drum sound.' To me, you're dealing with wild cards of talent and personality, and sometimes it's helpful to have someone be a mirror; to have someone help conceptualize the vision."

To date, Kaye has put his stamp on over two dozen albums, including James's Stutter, Soul Asylum's Hang Time, and most recently Kristin Hersh's (ex-Throwing Muses) solo debut. "I've gotten to work with some of the most wonderful people," he acknowledges. "I feel like every one of them has been shot through with genius!"

"Crazy Like a Fox" — Norton Records reissue (1990)
Currently (when he's not providing backing for Jim Carroll's poetry readings), Kaye can be found at home in Philadelphia, where he's writing an "autobiography" of country rocker Waylon Jennings. "I know calling it an autobiography sounds odd," he admits. "Waylon tells it to me and I 'creatively organize' it, put in the right connectives, get him to dig deep."

Kaye mentions that Jennings has already "burned through" two previous biographers but adds confidently, "I went out on the bus with him for a few days and we got along great. He likes the fact that I'm a guitar player. And he likes the fact that I'm not from Nashville; I have an outsider's perspective. He's really starting to open up to me."

And there's always the possibility that he and Patti Smith will reconnect. As he told Idol Worship in 1980: "I've been working with Patti for nine years now, and I expect to be working with her for the rest of my life."

Some Q & A

Q
: As a well-known record collector, is there anything you're still looking for?

Kaye: Not really. Anything I've looked for, I've been able to find. But there's a million records I never knew existed! I'm amazed that I can still find records I've never seen before!

Q: What's the most you've ever paid for a record?
Kaye: Maybe $30 or $40. I just paid $16 for this record by the Scramblers called Psycho Cycle, 12 weird motorcycle songs: "Steel Shoes," "In the Pits"... But I won't pay $100 or $200 for a record. Well, I would if I was crazy, but that takes the fun out of finding it for a buck somewhere. This reminds me of when I was working at Village Oldies. There were all these strange kids whose social world was one of collecting records. And to be honest, I was one of them myself. Y'know people don't give record collectors their due. They really find and keep a lot of music alive that would otherwise be lost to history.

Q: As a music critic, have you ever been totally wrong about a group?
Kaye: I've been wrong about lots of groups. I thought the New York Dolls were gonna be massive! My feeling is that no matter how objective you think you are, you're still filtering everything through your own sensibilities. We all have our internal prejudices, likes and dislikes. Obviously, if I like the Stooges and MC5, I'm not going to be as open-minded to someone like Hall and Oates. But what I write is just my opinion. A lot of critics think that what they say is the gospel truth as opposed to, "Hey, this is my opinion." And sometimes you're right and sometimes you're wrong.
     A lot of [popular] records are not on my turntable, and I love a lot of records that I can't defend critically. A lot of times, records take me by surprise. I'll groove to them on the radio and then find out it's by somebody I hate. I actually own a couple Chicago records! I don't think that they contributed anything to the world, but I'm sorry, I like "Color My World."

Q
: Do you see yourself as a musician first/writer second or vice versa?

Kaye: I know it seems like either you write or you play music, but I've never divided the two. When I'm really into the rhythm of writing, I feel the same sense of concentration that I do when I have a good night playing the guitar. I always felt that one of my main strengths as a rock writer was that I knew what it was like to be in a band, and one of my main strengths as a musician is that I can turn off my intellectual abilities and just get into the music.

The Patti Smith Group (publicity photo)

Friday, 16 February 2018

The CREEM Story: Editor J. Kordosh Talks About The Golden Years Of "America's Only Rock 'N' Roll Magazine"

Originally published in American Music Press, 1993
By Devorah Ostrov

The members of KISS enjoy some Boy Howdy! beer
Photo: Charles Auringer
Before we begin, let's get something straight: the Creem magazine that will shortly be admired is NOT the stupefyingly dull Creem magazine available at newsstands these days. The only things they share are the name and the Boy Howdy! mascot. The real Creem magazine is now a part of rock history where it will be eternally treasured for the superlative writing skills and witty repartee of its staff, which often approached sheer genius. Creem was considerably more than just your average rock music 'zine — it had a genuine and unique (almost human) personality, and it is very much missed by those of us who grew up reading it.

Throughout the '70s and '80s, Creem arrogantly billed itself as "America's Only Rock 'n' Roll Magazine." And it pissed people off (mostly record companies and pretentious bands, but also quite a few music fans) by blatantly suggesting the writers were more interesting than the musicians they wrote about — which was always true.

The Rolling Stones
Creem magazine — January 1973
Forever irreverent, Creem refused to take rock 'n' roll or its superstars seriously. For instance, it was the only music magazine whimsical enough to query the need for those four loveable moptops from Liverpool:

"About the only thing they revolutionized was haircuts. Sure they set the whole country on its ear for awhile, but if it hadn't been them, it would have been somebody else half an hour later. We think Carpentermania or the whole human race going deaf would've been just as good, don't you?" — Who Needs The Beatles? (Rick Johnson & J. Kordosh, April 1983)

Or at the height of Depeche Mode's career, fabricate hilarious but unlikely answers to an interview with Alan Wilder:

"Why are we so popular now? Beats me! We're just churning out more of the same gray pablum. Maybe the harmful rays burning through the ozone have started to affect people's minds." — Spreading A Pack Of Lies About Depeche Mode, Or New Ways To Have Fun (Jon Young, April 1988)

J. (John) Kordosh began writing for Creem as a freelance contributor in 1980 before he joined the editorial team under Susan Whitall, Dave DiMartino, and Bill Holdship. When Whitall and DeMartino left, he and Holdship became co-editors.

Rockpile
Creem magazine — February 1981
Over the phone from his Southern California home, Kordosh is candid about what drew him to the magazine. "I got into it because I wanted to trash bands," he asserts. "I thought there was a lot of junk out there. I honestly don't like music unless I can find something funny about it."

Kordosh's wacko sense of humor fit in perfectly at Creem, and he merrily went about poking fun at the high, mighty, and self-important.

"I think the story I did on Howard Jones was my favorite one because he was absolutely livid! Although, I guess my most infamous story was the one I wrote about Rush. After the story was published, Rush never spoke to anyone from Creem again."

"The best thing that can be said about these musicians-by-innuendo is that Alex Lifeson is a competent post-Page guitarist. Geddy Lee, who played — excuse me, strapped on — a double-necked bass during one song, plays with all the gusto of a teenaged girl who's thinking about giving up ballet lessons for punk rock. And Neil Peart can hide behind every triangle, gong, bell, empty paint can, and any other percussion instrument he can think of — adults will prefer one good wallop from Charlie Watts from now until 2112. Wait a minute, I forgot that Geddy Lee is also the group's vocalist. At least, I wanted to." — Rush: But Why Are They In Such A Hurry? (J. Kordosh, June 1981)

The following extracts are from some of this writer's personal faves in the Kordosh collection. Firstly, his intro to an article about Christian rockers Stryper...

The Go-Go's are the Creem Dreem
"And a crowd did gather outside a great hall in El Paso, but not to hear of Stryper, but to rebuke them mightily with picket and bullhorn. For, yea, they were believers and sore afraid of Stryper. And so it happened that one of Stryper's money-handlers spake unto the crowd, 'Be not afraid of this sound, for it shall not harm you, no, not the least among you. In fact, the show's on us, come on in for free.' Or something like that. But their ears were like stone and they heard him not, and not one did enter unto that hall. Kordoshians, 13:1-19" — Stryper: The Newest Testament Yet! (J. Kordosh, June 1986)

And I particularly love this awkward exchange with Culture Club's Boy George...

Iggy Pop
Creem magazine — April 1974
"But you do look kind of feminine. Right?" I added, just on the off-chance I was wrong.
"Yeah, I suppose so."
Good supposing there.
"Do you want to talk about it?" (This is what's known as loading the pistol.)
"Yeah, we can talk about it. We can talk about whatever you want." (Bullseye!)
"OK, are you a homosexual?"
"No."
"Are you a transvestite?"
"No." 
Hmmm, what does that leave... "Are you nice to your parents?" — Culture Clubbing With George And The Boys (J. Kordosh, June 1983)

Then there was his fabulous assessment of the new Styx LP...

"Well, there's your latest Styx boombah. Yeah, the old cockaroach in the spaghetti, the aggravating little concept album. Even though this plot is so thin you'll need a micrometer to measure it, Styx — everybody's favorite imaginary band — manages to screw it up. There's really no doubt that these clowns would be over their heads in a teacup, let alone trying to grapple with big-league issues like no mo' rock. They're so insecure about their so-called idea that they've included a written history of the Kilroy saga, just in case you have as little imagination as they do."Kilroy Was Here (J. Kordosh, June 1983)

Meanwhile, his "non-interview" with Dire Straits in the February 1981 issue was responsible for this marvelous headline...

Creem's Profiles — Patti Smith
December 1976
"Nine Or Ten Unbelievably Interesting Facts About Dire Straits Plus The Usual Unsubstantiated Opinions, Speculations, And Outright Inventions."

Never mind the musicians, what did Creem's serious and staid competitors — Hit Parader, Rolling Stone, Circus — make of all this rampant silliness?

"They thought we were pompous twits," says Kordosh. "Either that or we were crazy, or on drugs, or some combination of those. All of us liked music a lot; we just didn't care that much about it. Everyone thinks they've got to treat this like they're honest to God reviewing the works of Mark Twain, or something. This stuff is disposable. It comes and it goes. For people to sit around and pontificate about it... I've never understood that."

Kordosh continues, "One thing we all believed — all the editors — was that we honestly had the best writers of any rock magazine in the United States, and some of them were really weird guys too. Richard Walls, and I'm speaking literally here, won't leave his house. But he's a brilliant writer!"

Kordosh also speaks fondly of writer John Mendelssohn (although Mendelssohn always referred to Creem with the snarky comment: "America's only rock 'n' roll magazine that bills itself as such"), saying he was a "real character."

Tom Petty 
Creem magazine — April 1983
"But at least one member of the Forum audience that night — the one in the orange velour tie — was old enough to have been a Kinks fan from the night during Christmas vacation in 1964 when 'You Really Got Me' got him so excited when it came on his car radio for the first time that he nearly made a complete mess of one of lower Sunset Blvd.'s more treacherous curves, and consequently nearly didn't: report back for the rest of his senior year, graduate without honors (how could he continue to overachieve in the classrooms of his high school when there was a British invasion raging outside?), and grow up to be the rock critic the West Coast most loved to loathe. For that old chap, who'd adored the Kinks for seven of the best years of his life (and who, in his thirties, had developed a penchant for the melodramatic turn of phrase), the concert was sort of the Altamont of the soul." — The Kinks: A Sad Commentary (John Mendelssohn, August 1983)

Without a doubt, the biggest character ever employed by Creem was Lester Bangs. Bangs began his journalism career at Rolling Stone with a negative review of the MC5's Kick Out The Jams album (April 5, 1969). More than a hundred and fifty reviews later, Rolling Stone editor Jann Wenner banned him from the magazine for "disrespect toward musicians."

It was at Creem, where Bangs worked for five years as head staff writer and in various editorial capacities that he found his niche and well-deserved fame. Five years after his death in 1982 (due to an accidental overdose of cough medicine, Valium and NyQuil), a selection of his work was edited by Greil Marcus and published under the title Psychotic Reactions And Carburetor Dung.

Slade drink Boy Howdy! beer
Photo: Charles Auringer
In the introduction to the book, Bangs winds up a wonderfully bombastic description of himself by declaring he's "...a contender if not now then tomorrow for the title Best Writer In America (who was better? Bukowski? Burroughs? Hunter Thompson? Gimmie a break. I was the best. I wrote almost nothing but record reviews, and not many of those...") 

Sadly, he never finished filling in the parenthesis.

"Perhaps," argues Greil Marcus, "what this book demands from a reader is a willingness to accept that the best writer in America could write almost nothing but record reviews."

Alice Cooper's Alcohol Cookbook
Creem magazine — June 1973
For me, this New York Dolls' record review best sums up Bangs' unquestionable genius for wordplay...

"The Dolls are a load of raggle clatter and they know it and spit it right back in your face whistling like twisto bastard Terry-Thomas progeny thru gapbuck front teeth: NYAAA! They ain't the Stones and they can't play for much past prattle but who gives a whackdoodle so stop making claims that'll blotch your mugs come uppance morn."Too Much Too Soon (Lester Bangs, July 1974)

But Bangs did indeed write more than just record reviews, and I hope you'll enjoy these excerpts from a few of his most memorable articles. In this first passage, Bangs recounts the night he joined the J. Geils Band on lead typewriter at Detroit's Cobo Hall...

"It was at that point that I realized the absolute ludicrousness of what I was now doing before a packed house of umpteen thousand sneering peers. The first decision I had to make was whether to treat it as a total joke and just peck at the thing desultorily, or really get into the funky bloozy woozies and try to peck along in rhythm. Hell, they had it miked, I started trying to play on the beat, grinning and nodding at the rest of the group who grinned and nodded back as the peanut galleries gawked, hawked and kfweed. The writing was coming out great too: 'VDKHEOQSNCHSHNELXIEN(&H-SXN(E@JN?)' … I even threw in a bit of Townsend/Alice Cooper destructo theatre: for the song's climax, I stood up and kicked over the typewriter, bench and all. Then I jumped up and down on it till I smashed it to bits, or two of them at least. It felt good, purging somehow." — My Night Of Ecstasy With The J. Geils Band (Lester Bangs, August 1974)

Creem readers famously voted the New York 
Dolls the best new group of 1973 and the worst 
new group of 1973.
His encounter with a cantankerous Lou Reed in a hotel restaurant is another legend of rock journalism...

"He's sitting there vibing away in his black T-shirt and shades, scowling like a house whose fire has just been put out, muttering to himself as he picked desultorily at indistinct clods of food on his plate: 'Goddam fucking place...what a shithole...dump... fucking nerve...assholes...' Turned out he'd been refused entrance to Trader Vic's because of the way he was dressed, and he was fuming about it. I walk up, shake hands: 'Hi Lou...I believe you remember me.' Dead cold fish handshake. 'Unfortunately.' Just sat there. Didn't move. Didn't smile. Didn't even sneer. Concrete scowl. Solid veneer, with cement behind that." — Let Us Now Praise Famous Death Dwarves (Lester Bangs, March 1975)

However, Bangs' true rock-writing philosophy can be found in the piece that gave its name to his anthology. First printed in the June 1971 issue of Creem, the article began as a historic look at the Yardbirds, but as he often did, Bangs soon veered off in a completely different direction and turned it into a thesis about one-hit wonders Count Five. Not content with just the one album actually released by the band, Bangs goes on for paragraphs about their other LPs: Snowflakes Falling On The International Dateline, Ancient Lace And Wrought-Iron Railings, and of course, Carburetor Dung (supposedly the only Count Five album to fall totally flat). In the end, he confesses, "I'm given to fabrication of albums sometimes, like if I wish a certain album existed and it doesn't, I just make it up."

"Super Punk" Johnny Rotten
Creem magazine — April 1978
"There's no question that Bangs gave Creem a lot of credibility," says Kordosh, who was an avid reader of Bangs' material when he was "quote, learning to write."

"Some of his stuff was absolutely phenomenal," Kordosh enthuses. "I didn't care who he was writing about, I just wanted to read it 'cause the guy was brilliant. Had Bangs lived, I don't think he would still be a rock writer, but I think he would've been a great writer."

Founded by Barry Kramer, the owner of Detroit record store Full Circle, the first issue of Creem was published in March 1969. Tony Reay, a clerk at the record store, was the magazine's first editor. Reay allegedly named the 'zine after his favorite group (with a slight tweak to the spelling).

Its earliest issues weren't much more than a Detroit-centric counterculture newspaper, which covered ecology and politics as well as music. Kramer laid the foundation in issue #1, stating: "Creem Magazine is Detroit. Creem will provide a forum for the diverse areas of our 'scene' to communicate and consolidate. This paper is devoted to media with the emphasis on music and the people that live it — you. Detroit is home to many creative artists, and for a reason. We are real, receptive and quite selective."

"At first, it was like hippy-dippy days," chuckles Kordosh. "Instead of a staff box, they had a 'cast of characters' — people with names like Flower. [Dave] Marsh was the first real heavyweight editor."

Stars Cars No. 49 — Robin Zander of Cheap Trick
Marsh was only 19 years old when he joined the Creem staff during its formative first year. Although he would later disapprove of the magazine's amusingly unconventional style of journalism (according to Kordosh, Marsh once stated that "the whole idea of Creem wasn't funny anymore because Lester had died, and he'd died because of drugs"), it was under his leadership that many much-loved regular features were developed.

Creem Profiles: A parody of the Dewar's whisky adverts in which a band/musician posed with Boy Howdy! beer cans, and the editors answered questions for them using silly puns. "Every band in the world, no matter what they thought about the magazine, wanted to do the Boy Howdy! profile," muses Kordosh. "The list of people who did those is incredible. If there was one thing that bands knew about Creem, it was the stupid beer cans."

Debbie Harry
Creem magazine — August 1982
As an afterthought, he asks, "You realize there never was Boy Howdy! beer? It's funny how many people thought there was."

Eleganza: Originally penned by rock doyen Lisa Robinson, this monthly column focused on the stylish side of the music business. "Freddie Mercury wore the usual skin-tight satin trousers at the Beacon Theater and dressed to the left," she remarked in January 1977. "Despite his album cover Ian Hunter wore sunglasses to Queen's party at Le Paulillaier. Rod Stewart wore the usual smirk, Britt Eklund the usual pout, to the Pretty Things' L.A. party. Bowie wore that ho-hum black and white and Iggy's hair was unnaturally blonde."

Beginning with Creem's July 1983 issue, John Mendelssohn's byline replaced Lisa Robinson's, and he quickly made Eleganza his own. "It was supposed to be about fashion," recalls Mendelssohn in his autobiography I, Caramba, "but I got bored with that halfway through my second column, and began devoting the space to rabid denunciations of Motley Crue..."

Letters to the Editor: "There's such a feeling of satisfaction in letting somebody make a complete jerk of themselves and then giving it a real terse one-line comment," notes Kordosh. Headed "Ridiculous Request," this missive in the July 1985 issue from Ben Shirer in La Jolla, California, is an excellent example:

An early Creem cover featured "Mr. Dream Whip" 
artwork by R. Crumb. He also designed the 
Boy Howdy! logo.
"I hate rock critics who say Madonna has terrible music and say she's sex for sale. Some people have heard albums of hers and hate them (at least they heard them), but the others are up to their necks in shit. They should listen to the albums, then decide."

"What, to kill themselves?" bluntly replied the Ed.

"There was never once a made-up letter in Creem," adds Kordosh, just in case anyone wonders whether the team of RR & AR actually wrote: "How the hell can you call Led Zeppelin satin worshippers?"

Photo Captions: "We used to talk about photo captions more than anything else," laughs Kordosh. "We got some really esoteric concepts going. We developed alternate worlds where captions were occurring, and we had had a string of characters — the farmer and the cowman... Binky, Bobo, and Fifi..."

"We often had people looking for potatoes..." he continues. "A picture of U2 just flashed in my mind... God, did we hate U2! It was a promo still for the Joshua Tree album where they're walking in a field. I remember the caption said: 'Where the heck are those potatoes?'

"We'd really get into what was the proper word to italicize within quotes, where to put the emphasis. I had one where there was a picture of some Boy Howdy! beer cans and the caption was: 'Wait, we're beer cans. We can't talk!' I italicized the word 'beer' as if other types of cans could talk!"

Gilda Radner poses in a Boy Howdy! tank top in
this 1980 advert for Creem t-shirts.
Although its HQ was initially based in Detroit, for a while, the 1970s Creem staff lived communally at a large farm in Walled Lake, Michigan. Eventually, offices were rented in Birmingham and it was there, during the mid-'80s (when the editorial staff consisted of Kordosh, DiMartino, and Holdship —who now edits the Southern California edition of BAM), that Kordosh terms the magazine's "golden years."

"To me, that was the last great editorial staff," he observes. "In fact, I think it might have been the strongest editorial staff Creem ever had. Not to take anything away from Lester, but I don't think he had as many good people around him as we did."

Siouxsie Sioux is the Creem Dreem
Alas and alack, the hilarity was not to last. When the 1980s ended, so did "America's Only Rock 'n' Roll Magazine."

There was definitely trouble brewing when new publisher Arnold Levitt (who acquired the rights to Creem in 1986, following Barry Kramer's death) pulled up the 'zine's Midwestern roots and in early 1987 moved the offices to Los Angeles.

"After we got out here, the magazine just wasn't doing well," laments Kordosh. "Our publisher cut our budget, and he was leaning all over us about what acts we could put in the magazine. He would come in and say, 'We need to put Madonna on the cover. We need to put U2 on the cover.'"

Creem's last-gasp issues, short on humor in a grab at respectability, lost its devoted readers — and apparently, there weren't that many of us to begin with. "It's amazing how few people really bought Creem," mentions Kordosh. "Seriously enough, we used to sit around wondering, 'Who the hell's buying this thing?' Especially towards the end. We really wondered, 'Is there a point to doing this?'"

In 1989 the plug was pulled financially. "It wasn't making any money," says Kordosh. "For some reason, the national psyche is such that it will not accept a magazine like Creem."

Creem's Profiles — The Bangles
Kordosh compares Creem's dilemma to a statement by Kinks' frontman Ray Davies, who once quipped: "At the time we were more unpopular than the Beatles and the Stones."

"Not that the Kinks were less popular," Kordosh explains, "they were more unpopular — as if they were all unpopular, but the Kinks were the most unpopular! I think Creem was more unpopular than other magazines."

However, there was one more round to come. In August 1990, an upscale and oversized magazine calling itself Creem hit the newsstands. The first issue featured a sneering Billy Idol on its glossy cover, but there wasn't a trace of fun within its pretty pages.

An article in The Los Angeles Times (September 30, 1990) stated that Marvin Jarrett — an entrepreneur and former stereo salesman with no publishing experience — purchased the rights to the name and the Boy Howdy! mascot from Levitt.

"It's the '90s," Jarrett informed The Times, "and this magazine has to change. You and I might have been sarcastic kids when we were 15, and Creem was great for that in its peak. But we're not sarcastic kids anymore."

U2 are the band of the year
Creem magazine — May 1986
Both Kordosh and Holdship said "no thanks" to editorship of the new Creem, which is now based in New York.

"Marvin is totally anti-caption and anti-humor," spits Kordosh. "His idea of Creem is to put Phil Collins on the cover. We told him, 'If you want a magazine, why don't you just start it with a different name?'

"I told him, 'You're gonna get the worst of both worlds. One, there's a lot of people out there who hated Creem, so they're not gonna buy it. Two, the people that do buy it are gonna hate it because it's not Creem. It's gonna look more like Rolling Stone to them. So, you're going to lose everybody.'"

Kordosh concludes: "I'm not real sanguine about the possibilities there."

* * *

You can find out more about Creem magazine by following its Facebook page here.

And get the latest news about the documentary-in-progress Boy Howdy: The Story Of Creem Magazine by following its Facebook page here.